McDonald's announced a commitment to talk to children the world over about energy balance - using the strap-line 'it's what i eat and what i do' as the rallying call.
To bring the initiative to life McDonald's UK has enlisted the help of heroes including Double Olympic Gold medal-winning Rower James Cracknell OBE, Olympic Silver medallist Sharron Davies MBE and World Cup legend Sir Geoff Hurst MBE, who will use their position as role models to inspire kids to think about what they eat and what they do.
There'll be more news and information about the Team and their programme of activity plus loads more appearing in the coming weeks and months, so watch this space.
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