Succulent. Tender. Mouthwatering.
New premium Chicken Legend launches today at McDonald's
UK Press Releases
November, 2007
Chicken is going to be the order of the day as the new Chicken Legend adds a touch of class to the McDonald's menu. Lovingly made with 100% chicken breast meat in a spicy, seasoned crispy coating, the Chicken Legend has been created by McDonald's to give customers the ultimate taste and quality they're looking for in a sandwich.
Premium Ingredients
A flourish of crisp, nutty Batavia lettuce and a soft, lightly toasted bakehouse roll with wheat and wholemeal flour create a perfect complement to the crispy texture of the chicken breast, delivering a real taste sensation.
Spice it up or Cool it down
Diners can bring the unique flavour of the seasoned Chicken Legend coating to life with one of the delicious sauces on offer. The two tantalising choices are the rich Spicy Salsa sauce, which is great for those who like it hot, and thick creamy Cool Mayo - just right for those who prefer to play it cool.
To be savoured
The Chicken Legend is the sandwich of choice for people who love quality food made with fresh ingredients. So the next time you fancy a freshly prepared chicken meal bursting with flavour - head to McDonald's.
Available from just £2.89 - why not try the Chicken Legend for yourself today.
For more information please contact:
Louise Orr or Joanna Salen at The Red Consultancy
on 020 7025 6418 / 0207 025 6517
louise.orr@redconsultancy.com / joanna.salen@tedconsultancy.com
Notes to editors:
McDonald's spent £460 million in 2006 on buying produce from the UK.
• All of the farmers we buy from comply with standards set by farm assurance schemes and our own standards which often go further in areas such as animal welfare and environmental practices.
• We use 100% beef in our hamburgers, using whole cuts of forequarter and flank from the British Isles sourced from over 16,000 farmers in the UK and Ireland.
• All McDonald's coffee comes from farms certified by the Rainforest Alliance, an international non-profit organisation which aims to protect ecosystems and the people and wildlife that depend on them by transforming land use practices, business practices and consumer behaviour.
• In 2007 we received a Good Egg Award from Compassion in World Farming for our use of free-range eggs - some 81 million in 2006, all from the UK.
• In 2005 we received an RSPCA animal welfare award in recognition of the work done in our beef supply chain.
• McDonald's supports sustainable fishing, only using fish that are caught in accordance with the Marine Stewardship Council's guidelines
• We are a core sponsor of the Food Animal Initiative which was founded to bring together top quality scientists with farmers and the food industry to find solutions to the issues and matters of social concern now facing the farming industry.
