McDonald's appoints Chief Marketing Officer for Northern Europe
UK Press Releases
May 15, 2006
McDonald's Restaurants Ltd can today confirm the appointment of Jill McDonald as Senior Vice President, Chief Marketing Officer for Northern Europe.
Jill will have dual responsibility for the UK and Northern Europe - aligning the Marketing function with McDonald's new European divisional structure, focused on bringing together expertise on a cross-market basis.
Jill joins McDonald's from British Airways, where she was most recently Head of Global Marketing with a remit spanning Brand strategy, global advertising and sponsorship, design, customer insight, employee involvement and service style development. Beginning her time at BA 16 years ago as a Brand Manager, Jill has speedily risen through the ranks, with roles including Regional Sales & Marketing Manager where she was tasked with repositioning the brand in the Asian market, and General Manager Global Marketing, where as part of the company commitment to 'British-ness', she launched the successful P.J.O'Rourke "Johnney Foreigner" advertising and spearheaded the Rugby World Cup Sponsorship generating multi million pound revenue for the company.
McDonald's UK President and CEO, Steve Easterbrook said: "This is an exciting and dynamic position, and we are confident Jill, a skilled and highly experienced marketer, is the right person for the job. With an illustrious 16-year career at one of the world's best-known companies, Jill brings relevant expertise across a variety of disciplines to McDonald's.
"With a wealth of experience in managing international Brand, and indeed one which has faced a challenging environment and a changing marketplace in recent years, she has the vital skills we are looking for as we take our own Brand into its next phase of growth. She has the track record and strong legacy of initiating and delivering change, and we look forward to the insights and ideas Jill will bring us here in the UK, and across our European network."
Jill commented on her new role: "McDonald's is a fascinating business, going through an equally fascinating and challenging period of modernisation, and I am excited to be part of that going forward. With a significant reinvestment plan in the UK, and some really dynamic projects under development across Europe, I am looking forward to joining the team and making a difference."
Jill, 42, is married with two sons.
For further information please contact the McDonald's Press Office on
Tel: 020 8700 7320
Email: commscoordinator@uk.mcd.com
