One of McDonald's most important principles has always been to support the communities in which it operates. McDonald's restaurants are, by their nature, sociable places, intrinsically linked to local community life.
As such, the Company supports community programmes, which operate at the grassroots level, usually focused on family - and local environment-related issues.
All of the initiatives undertaken by McDonald's reflect the Company's strong social stance and desire to put something back into the community of which it is an integral part. Good corporate citizenship through social and environmental responsibility are important values underpinning the McDonald's approach to business.
