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McDonald’s unveils new designer uniform set to debut at the London 2012 Games

20 June 2012

McDonald’s today revealed its new uniform designed by leading British fashion designers Wayne and Gerardine Hemingway and their team, Hemingway Design. 

The striking new bold and colourful designs will make their debut at the London 2012 Olympic and Paralympic Games, where 2,000 of McDonald’s top performing staff will wear them for the first time at McDonald’s four Olympic Park restaurants. The uniforms will then be rolled out to McDonald’s 87,500 employees across the UK from the autumn.

After 18 months in the making, the new uniforms have been created by Wayne Hemingway and his design team as part of McDonald’s continued investment in its restaurants and its employees. The uniform design aims to complement the colours of McDonald’s re-designed, modern restaurants across the UK.

McDonald’s sought input and feedback from employees throughout each step of the design process to ensure they are both practical and popular with its diverse workforce, from 16 to 86 year olds. McDonald’s asked 300 employees across five restaurants to test the uniform before designs were finalised and production commenced.

Jez Langhorn, Vice President, People, McDonald’s UK, said:

“People are fundamental to the success of our business and we know how important a great uniform is to morale and motivation. We’re delighted to have an iconic British design team, led by Wayne Hemingway, on board to help us create our new look. They’ve succeeded in coming up with a contemporary and fresh design that I know our people will feel proud to wear.”

The new aprons that are part of the uniform have all been designed to be, and use materials that are, closed loop compatible and recyclable using the expertise of Worn Again. The aprons will be collected at the end of use to be recycled into new materials. This is the first step in McDonald’s long-term commitment to creating sustainable uniforms for its staff.

Wayne Hemingway MBE, co-founder of the acclaimed Red or Dead label and Hemingway Design, commented:

“ We can’t wait to see our new designs on show at McDonald’s restaurants up and down the country.  Having worked closely with McDonald’s employees to come up with a uniform that is practical and also fashionable, I’m confident that the designs reflect the strides that the brand has made in terms of restaurant ambience and its menu offering.”

“We’re passionate about our work with McDonald’s and its commitment to sustainability fits with our ethos and approach to design. To see our partnership progress towards a sustainable future for McDonald’s uniforms is fantastic.”

CEO of environmental consultancy Worn Again, Cyndi Rhoades, said:

“I think the new designs look fantastic. We’ve been working behind the scenes with McDonald’s for the last 18 months and have experienced first-hand its progressive approach to sustainability. We’re very supportive of McDonald’s mission to achieve zero waste and a closed loop uniform supply and are pleased to be lending our knowledge and expertise on its long-term development.”

 -ENDS-