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McDonald’s reports first quarter results for 2016 and confirms ten years of growth for the UK business

LONDON, UK – 22 April 2016

OAK BROOK, IL - McDonald's Corporation today announced results for the first quarter of 2016. 

Commenting on McDonald’s UK Q1 results, Paul Pomroy, Chief Executive Officer, McDonald’s UK, said:

“I’m pleased with our first quarter performance which has seen us continue to grow like-for-like sales as well as customer visits across the UK.  Our continued investment into what matters most for our customers and our people is paying off, with more customers being served in Q1 than ever before.  Since Christmas, we have introduced even more choice to our menu, re-launching our Chicken Legend range, offering customers a Fruit Bag as part of our breakfast menu and extending the trial of our Signature Collection range of premium burgers to over 60 restaurants. 

“Together with our franchisees we have now delivered 40 consecutive quarters of sales growth in the UK - 10 years of growth, fuelled by our relentless focus on our customers’ evolving expectations and investing in our people and supply chain.  I’m incredibly proud of this milestone for the UK business.  The UK may have changed over the last 10 years, but people today ultimately want the same things from us now as they did then - good quality food and increased menu variety served at affordable prices in modern, re-imaged restaurants. This has been key to our journey over the last decade. Visit one of our restaurants today and you can choose from freshly ground sustainably sourced coffee, organic milk, free-range eggs, RSPCA-Assured pork, 100% British potatoes in our iconic French Fries and 100% British and Irish beef in our burgers because that’s what our customers tell us they want. 

“Investing in our customer experience is paramount. Customers’ expectations remain high as tastes continue to evolve. Our response is a multi-million pound investment in the next chapter of the McDonald’s UK story. By the end of March, just under 400 restaurants will have been transformed, with a further 350 to be completed by the end of the year; and as reported in January, following the successful trial of table service, where customers place their order via our new digital kiosks and have their food brought to them, we are accelerating its roll out across all our newly transformed restaurants and now have over 100 restaurants offering it. We may have reached a milestone in terms of our growth, but we will continue to build strong and sustained momentum in the UK.  As I look ahead, we will remain restless in our investments and innovations in our restaurants, our people and our menu to deliver a great experience that our customers will continue to love.”