Olympian Tom Daley joins McDonald’s ‘McCafé Moments’ campaign


McDonald’s UK has teamed up with Olympic diver and TV personality, Tom Daley, for its award winning ‘McCafé Moments’ campaign. In partnership with Channel 4, the campaign will see Tom Daley and his best friend Sophie Lee react to significant TV moments, as they happen.

The popular ads will continue to run on Channel 4 during peak-time programmes, such as Made in Chelsea, The Big Bang Theory and the widely anticipated Paralympic Games plus many more across Channel 4, E4, More4 and Channel 4’s digital service All4.

The first advert starring Tom will air on the 4th June and will see him and Sophie discuss an episode of The Big Bang Theory whilst enjoying a McCafé beverage. Alongside this, McDonald’s will be continuing to showcase real customers and their reactions to content viewers have just watched, embedding McCafé into key TV moments across the summer.

Tom Daley said: ‘It’s great to be involved with an award winning campaign like ‘McCafé Moments’. Having seen the adverts on TV I really liked the concept and thought it was a great conversation starter. Plus getting to work with my best friend is always an added bonus!”

Head of Food and Beverage Marketing at McDonald’s UK, Steven Howells said: “It’s great to have Tom involved with ‘McCafé Moments’ - he’s a great athlete and well-known personality. This campaign has really resonated with viewers by creating real and honest conversations, which I think is clear from Tom and Sophie’s shoot, so we’re excited to see what happens next.”

Joint MD of The Outfit, Niall Murdoch said: “We wanted to build on the success of McCafé Moments in 2015, and what better way than with one of this summer's biggest names, Tom Daley. Tom and his best friend Sophie created some of their own memorable moments for McCafé, and gave us an insight into their lives and some of their favourite TV.”

Chris Braithwaite, Agency Principal at Channel 4 added: “Now in its second year, the latest creative to evolve from this unique partnership with OMD UK and McDonald’s builds on our track record of delivering advertisers immersive campaigns with big name talent.”

McDonald’s, OMD UK, The Outfit and Channel 4 launched this first-of-its-kind partnership in March 2015 to promote the full range of McCafé beverages. The campaign has proved extremely successful in targeting millennials through engaging content and will be carried out for the duration of 2016. 

For further campaign information please contact:              

Guy Melzack, Marketing and Communications Manager, OMD UK

T: 020 7446 7267

About OMD UK

OMD UK is a media communications agency committed to delivering sharper insights, smarter ideas and stronger results. As part of a global OMD network of 8,500+ people in over 120 offices, OMD UK is committed to delivering insights that unlock demand potential, ideas that ignite consumer desire and results that accelerate business growth for our clients. OMD is a dynamic, creative and influential agency network, the most awarded in the world. OMD UK is home of the Future of Britain research initiative and works with a diverse range of national and international brands including McDonald’s, Boots, Heinz, Disney, Peugeot, Citroën, PepsiCo, easyJet, WeightWatchers, Hasbro, Shop Direct Group, Channel 4, the NSPCC and SSE.

About Omnicom Media Group

Omnicom Media Group (OMG) is the media division of Omnicom Group Inc.  Its businesses include leading media service companies OMD Worldwide, PHD Network and M2M, as well as a number of specialised companies in areas including search engine marketing, sports and entertainment marketing, econometric modelling, branded content production, corporate asset barter and ethnic marketing.

About Omnicom Group Inc.

Omnicom Group Inc. (NYSE: OMC) is a leading global marketing and corporate communications company.  Omnicom's branded networks and numerous specialty firms provide advertising, media, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

About The OUTFIT

The Outfit is a creative company that specialises in creating innovative, entertainment-led advertising and multi-platform content.

We create highly effective TV campaigns that stand out in the ad break and blur the boundaries between programming and advertising, and we’re experts in navigating the broadcast space and managing the multiple stakeholder relationships required to deliver successful partnerships.

From live ads, to campaigns that are contextual to channels, programming or platforms, to clever use of technology including integration of social media feeds into TV advertising, to creating content for branded YouTube channels – we’re at the forefront of smart production solutions for brands.

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