Alistair Macrow

Senior Vice President, Chief Marketing Officer

In January 2014 Alistair was promoted to Senior Vice President, Chief Marketing Officer, with responsibility for McDonald’s UK, Ireland, Norway, Denmark, Sweden and Finland. Alistair also holds responsibility for the UK’s Business Strategy & Insight function.

Alistair joined McDonald's in 2007 and was promoted to Vice President, Marketing in September 2010 with responsibility for Marketing and Food Development.

Since joining the Company, he has led his team and agency partners in the development of some of the highest performing campaigns in McDonald’s UK history, including its award-winning consumer trust and ‘Favourites’ advertising campaigns.

Alistair has a strong pedigree in retail having started his career in Store Management for both Marks & Spencer and Debenhams. At Marks & Spencer Alistair went on to cover a variety of roles culminating in the position of Corporate Marketing Planning Manager. He then moved to Blockbuster where he took up the role of Marketing Director before starting up and establishing Blockbuster Online, as Managing Director.