Victoria Hodson

Vice President, Business Strategy & Insight

Victoria joined McDonald’s UK in December 2013, assuming responsibility for the research, statistics and insight that inform the company’s customer-centric business strategy.

With consumer behaviour and customer expectations ever-changing, Victoria leads a team committed to ensuring that McDonald’s remains a relevant restaurant brand for UK customers and communities alike. 

Victoria joined from BUPA where she created and set up an insights, data and analytic hub for the UK, providing information to drive strategy and aid decision making on key business drivers.  She has a wealth of experience in several successful brands, including the role of Head of Customer and Commercial Insight for British Airways.