World Cup Hero Sir Geoff Hurst shares new McDonald's kit with young footballers

Westella & Willerby AFC benefit from the McDonald’s UK Accredited Club Kit Scheme

On the afternoon of Sunday, 13th December, McDonald’s Director of Football, Sir Geoff Hurst, visited East Riding-based Charter Standard grassroots football club Westella & Willerby AFC to hand over some brand new kit for the club’s Under 9s squad.

Now in its second year, the kit scheme offers every accredited grassroots club in the UK a free team kit as part of McDonald’s ongoing partnership with the Football Associations of Wales, Scotland, England and Northern Ireland.

The living legend, whose hat-trick in the final won the 1966 World Cup for England, also joined the Under 9s, wearing their brand new kit, for an impromptu training session. Showing movement and reflexes that belied his age, he passed on some valuable tips and tricks to the young players, each of whom eagerly listened to every word of wisdom he shared.


Sir Geoff said: We should never underestimate the importance of grassroots football and the hard work that clubs such as Westella & Willerby Juniors FC put in each week so that players can enjoy the game. To be able to provide this, grassroots clubs need financial support, which is why the McDonald’s FA Charter Standard Kit Scheme is so important. It is an invaluable resource for clubs as it saves them money that can instead be invested into coaching, facilities and reducing the costs passed onto families.”

The 1966 World Cup winner added: “I can still remember what it was like putting on a new team shirt for the first time – you get a real feeling of pride and team spirit. It gives you more confidence on the pitch. I’m proud to be part of a programme which helps make young people feel the same way.” 

As the longest-standing supporter of grassroots football in England, McDonald’s started the Kit Scheme last year and it has proved immensely popular among grassroots clubs across the UK with over 100,000 kits being donated since August 2014. 


Local McDonald’s Franchisee, George Michniewicz, has supported local grassroots football for over 21 years through a partnership with the Tigers Trust Sport and Education, said: “Westella & Willerby Juniors FC are a fantastic community club and it’s great to have Sir Geoff Hurst visit. It is not every day a World Cup winner presents you with a new team kit and I hope this day will live long in the memories of all of the players involved. I’m proud that the McDonald’s Kit Scheme is thriving at the moment and it is a great reward for all grassroots clubs up and down the country.”

George continued: “I’m delighted to be involved with the Tigers Trust Sport and Education and to support so many local clubs. We want to support as many local children as possible to play football and my team and I work with the clubs to provide the extra help they need in order to get many more youngsters playing and enjoying football.”


To find out how your club can benefit from McDonald’s community football programme and for more info on the McDonald’s Accredited Club Kit Scheme visit or follow @BetterPlayUK