At McDonald's UK, we recently invited the public to design and name their perfect beef burger.
It's all part of our My Burger® campaign, which gave you the chance to create a burger online that could appear on the menu of over 1,200 UK restaurants.
Using our 100% British and Irish beef and your choice of over 80 different ingredients, the public has been creating their ideal burgers using our online burger builder. There were more than one million possible combinations, with ingredients ranging from streaky bacon, cheddar cheese and sliced onion to guacamole, chorizo and pineapple chunks.
Once people had designed their burger, they could name it and then share it to gain public votes – with the chance for their burger to sit on the menu alongside our iconic Big Mac®!
The entry and voting stage has now closed... Now it’s time for our My Burger judging panel to select the five best burgers from 12 finalists to appear in restaurants over a five-week period in October and November 2014.
Watch this video to find out more and see England rugby legend and 2011 MasterChef winner Phil Vickery create his perfect beef burger – The Raging Bull!
What’s your ideal beef burger? Leave a comment and let us know!