Are story times at home filled with trying to recreate the whoopsy-whiffling, twitch-tickling, gloriumptious, whizzpopping world of Roald Dahl?
Well you’re not alone!
New research has revealed 1we’re a nation of storytellers. Mums, dads, grandparents and guardians across the country tell us they regularly read to the children in their life.
That’s why we’re working with National Literacy Trust, Penguin Random House and Roald Dahl Literary Estate to bring the extraordinary world of one of the UK’s ultimate storytellers to a new generation of families.
Roald Dahl in Happy Meals
This autumn, we’ll be distributing 14 million books featuring extracts from one of the UK’s most popular authors – Roald Dahl - as part of our McDonald’s Roald Dahl Happy Meals helping to make the extraordinary world of Roald Dahl accessible to millions of people.
Families will be able to discover the magical universe of strange and brilliant Dahl characters, from the BFG and his ‘human beans’, to mischievous George and his Marvellous Medicine.
Making reading even more extraordinary
There’s nothing quite like that feeling you get when you’ve read a book by Roald Dahl, thanks to the magical adventures, mystical creatures and curious characters – and we want to make it even more special.
We’ve created a brand new reading companion app to help bring to life scenes straight from Roald Dahl’s imagination through sounds, colour and motion.
You can download it by visiting Happy Studio.
Top reading tips
Bringing characters to life by using funny voices or strange and surprising noises, using silly facial expressions and play acting are the magic ingredients of a great storyteller. 2 But our research also revealed that busy lives and hectic family schedules can often make finding time to read difficult.
The National Literacy Trust have shared some tips with us to make reading even more extraordinary:
Bring the story to life by using different voices for the characters. Try out a greedy, gravelly tone for the Enormous Crocodile or a wise and whispery voice for the grandmother
Make your child the author! Stop at exciting moments in the story and ask your child to invent what happens next
Make reading with your child a special time for you both every day.
Children of all ages love to hear stories read aloud. Don’t stop reading to your children just because they can read by themselves
Let your child help choose the books that you’ll read together. If your child is excited by the subject, the story will hold their interest better.
Leave a comment below and let us know what you think makes an extraordinary storyteller.
If you want to know more about our campaign to make reading fun for families, watch this video here.
 Source: The research was conducted by Censuswide, with 3,750 respondents in the UK, including 1,500 parents with kids aged 5-11, 1,500 kids aged 5-11 and 750 grandparents with grandchildren aged 5-11. The survey was conducted from a random sample of UK respondents. Censuswide abide by and employ members of the Market Research Society which is based on the ESOMAR principles.