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McDonald’s to offer national qualification to London 2012 Games Makers looking for work

21 February 2012

As part of its role as Presenting Partner of the London 2012 Games Maker Programme, McDonald’s today announced it will be offering a City & Guilds Level 2 Award in the Principles of Customer Service to those volunteers who are either unemployed or who took part in the Government’s Personal Best Programme.

McDonald’s has combined its expertise in creating and delivering nationally recognised qualifications and its track record in offering skills and employment opportunities that drive social mobility to develop the new training and qualification package for those Games Makers who would benefit from a national qualification.

The company has handed over its award-winning online training programme so that post-Games the volunteering and training that the Games Makers have undertaken can be transferred into a valuable qualification accredited by City & Guilds. By offering the qualification to unemployed volunteers, it aims to equip people with skills and confidence to help them into the world of work after the Games – echoing its own approach of recruiting employees based on qualities and attitude, and investing in high-quality training to help them achieve their potential in the workplace.

The qualification is transferable and can be used as a unit towards an apprenticeship in hospitality in the future. Each person to complete the qualification will also be offered an interview for a job at McDonald’s and the opportunity to study for an apprenticeship to give them the chance to put their skills, experience and qualification to use in a career in the service and hospitality sector.

Seb Coe, Chair of LOCOG, said: “McDonald’s has years of experience in delivering qualifications on a huge scale to its 87,500 employees. Volunteers will now be able to benefit from this expertise, with the chance to gain a valuable qualification. It will give the volunteers the opportunity to learn new, practical and relevant skills that they can put to use long after the Games have left London.”

Jez Langhorn, Vice President, People, McDonald’s UK, said: “This summer all eyes will be on Britain as we host the world’s greatest sporting event. It’s always been our ambition to use our role as Presenting Partner for the Games Maker programme to deliver a lasting legacy that will create opportunities for the volunteers themselves, will raise hospitality standards in our own business and across the service sector as a whole.

“We’ve always believed in helping people fulfil their potential no matter what their background. It’s an approach that serves us well in our own business and it’s why the customer service qualification will be going to those people who we think can benefit from it the most, helping to boost their confidence and giving them skills that will help them to get a step on the career ladder.”

Skills minister John Hayes, MP commented on the announcement: “This qualification builds on the Personal Best pre-employment programme that has targeted some of the most disadvantaged people in our community and given them the chance to volunteer at the London 2012 Games.  It is my hope that the Games Maker qualification being offered to Personal Best graduates and other unemployed people will help to improve their skills and build their confidence, enabling them to participate more fully in work, and the life of their communities. Excitement and anticipation around the Olympic Games is building, and with the help of companies like McDonald’s, and the enthusiasm of the nation, we really can make London 2012 the best Olympic Games to date and achieve a lasting skills legacy.”

Chris Jones, Director General and CEO, City & Guilds said: “City & Guilds is delighted to be working with McDonald’s on the Games Maker programme. The Olympics offers an opportunity for the UK to demonstrate its commitment to skills on a global stage which McDonald’s is practically demonstrating through offering not only the City & Guilds Level 2 Award in Customer Service, but the progression opportunities this will bring volunteers after the Olympics. With unemployment at an all-time high it is vital that businesses work with organisations like City & Guilds in equipping people with the skills and knowledge they need to succeed in the world of work.”

On top of the time spent undergoing Games Maker training and volunteering, those who choose to complete the qualification will need to complete an online learning module and sit an exam at their nearest City & Guilds accredited exam centre.

As part of its role as Presenting Partner, McDonald’s is providing training staff, materials and facilities to help attract, select and train up to 70,000 volunteers needed for the Games. Last year 1,800 volunteer interviewers were trained at McDonald’s training facilities in East Finchley, London.

Each year McDonald’s invests over £36 million in training its 87,500 workforce and in the past five years, the company has awarded 35,000 nationally-recognised qualifications from maths and English certificates to Foundation Degrees to its employees. McDonald’s has been awarded Investors in People gold award (awarded to less than 2% of British companies) and is one of The Times Top 100 Graduate Employers for the eleventh consecutive year.

 -ENDS-

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