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McDonald’s teams up with Dean Macey to launch ‘Mascotathon’ Happy Meal
Getting kids across the UK into the spirit of the Olympic and Paralympic Games
  • Millions of activity toys and sports sessions on offer with McDonald’s Happy Meals
  • 100 children and families to win amazing Olympic or Paralympic Experience
  • Promotion highlights the continuing evolution of the Happy Meal

With just over 100 days to go before the start of London 2012, McDonald’s UK is using its sponsorship to get kids up and down the country into the spirit of the Games. 

Starting this week (18th April), as part of its ‘Mascotathon’ Happy Meal promotion, McDonald’s wants kids across the UK to help power the Games Mascots, Wenlock and Mandeville, on their journeys around Britain to get them to the Opening Ceremonies on time. 

McDonald’s will give away nine million activity toys that encourage children to get active through play.  The toys count the amount of activity kids clock up such as jumps or skips which allow them to collect the ‘rainbow power’ needed to help the Mascots on their journeys.

As part of the Mascotathon Happy Meal promotion, McDonald’s will be giving 100 children the chance to win a truly amazing Olympic or Paralympic experience. Children register online and enter their activity to generate the Mascots’ ‘rainbow power’.  Registration automatically enters them into a competition to win not only tickets to an Olympic or Paralympic event and the chance to meet an Olympian; but also behind the scenes access at the Games.

To get as many families as possible excited about the Games, the Mascots will be embarking on a three-month regional tour of McDonald’s restaurants in towns and cities across the UK, starting Saturday 21st April in Cardiff with the help of McDonald’s Olympic Ambassador, decathlete, Dean Macey. 

Dean Macey comments: With London 2012 just around the corner, it’s fantastic that so many of the UK’s kids can get involved as part of McDonald’s Mascotathon tour. The Olympic and Paralympic Games are one of the most exciting events in the world and I hope this promotion captures the imagination of UK kids to inspire them to get active and try new sports.   I’m thrilled to be working with McDonald’s and am really looking forward to meeting some of the kids and their families on the tour!”

Professor Paul Gately, Carnegie Professor of Exercise and Obesity at Leeds Metropolitan University and a member of McDonald’s Global Advisory Council comments: “The McDonald’s Mascotathon is a really clear but creative use of the Games to encourage and excite millions of children around the country in play and activity. Research shows that if kids are engaged in fun, positive and well-designed activity programmes they are more likely to continue to participate in physical activity throughout their childhood and into adult life. This promotion will use simple, activity toys that help children to get active through play, as they use the toys to count their physical activity levels.”

As the Games kicks off in July, McDonald’s will launch the second stage of its Olympic promotion, giving children who may have been encouraged to get active by the Mascotathon access to high-quality grassroots sport in their local area.  From 25th July, each Happy Meal box will feature a free sport session voucher for one of seven Olympic sports*.

ENDS

* For five weeks from 25th July, each Happy Meal box will feature a free sport session voucher for one of seven Olympic sports: athletics, badminton, canoeing, gymnastics, football, swimming and martial arts.

McDonald’s commitment to the Olympic Movement began in 1968 and London 2012 marks the ninth consecutive Games that McDonald’s will feed the Games visitors as the Official Restaurant of the Olympic Games. For the first time McDonald’s will also play a key role supporting the volunteers as the Presenting Partner of the Games Maker programme.

Olympic Decathlete Dean Macey gets excited about McDonald's Mascotathon

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