Franchising explained

For those with the ambition, commitment and talent to make it work, owning a franchise is the perfect way to take control of a business while avoiding many of the risks associated with starting your own. We franchised our first restaurant in the UK in 1986 and now around 70% of our UK restaurants are operated by franchisees. With that sort of experience, we know a thing or two about supporting the people who buy in to our business.

What’s it about?

At McDonald’s, we believe choosing the right franchisees to be part of the McDonald’s system is a key factor in our success as a brand. For us, it’s about placing responsibility for the day-to-day operations of our franchised restaurants in capable hands, and working collaboratively with franchisees to grow together. For you, it’s a unique opportunity to take charge of a business that has behind it a brand trusted by customers, as well as proven, sophisticated systems, and an excellent framework of support. More than that, it’s an opportunity to work with your team to be part of your local community.

Franchising is by no means the easy option. To build a strong team of 70+ people and a thriving business takes time, investment and determination. But if you give it your all, you have the opportunity to create a successful and rewarding business.

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Become a franchisee and you’ll be part of the McDonald’s family.

Working for yourself, not by yourself

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Jane uses skills gained in her previous careers to run her restaurant in Banbury.

As a McDonald’s franchisee, you own your own business. As such, you’ll reap the rewards that come from being a responsible business owner.

Working for yourself also means that you can set your own long-term plan. You might want to build your business and take on more locations. You’ll certainly want to make each restaurant the best it can be. As a McDonald’s franchisee, your future will be what you make it.

The management of your restaurant will be down to you, but that doesn’t mean you’ll go it alone. Our excellent training, together with guidance from one of our Franchisee Consultants, will give you the tools to help build your business. So whether you’re meeting with the council or getting involved in the local business community, we’ll be able to offer you support.

What you didn’t know

There are all kinds of myths about buying a franchise. Some are true and some aren’t, so we’re setting the record straight on some of the most common ones:

Myth 1 – You have to be a millionaire to invest.

False. You actually need at least £110,000 in unencumbered funds to invest. You’ll also find that working with us makes getting very competitive rates from our banking partners much easier.

Myth 2 – You need restaurant experience.

Not necessarily. You might have owned your own business before, or successfully built a large team. We can teach you everything else you need to know.

Myth 3 – You will have nine months of unpaid training.

True. You will receive a minimum of nine months of unpaid training; world-class training that will set you up for a 20-year franchise commitment. We have developed our operating system over 60 years, so it will take time for you to benefit from our experience.

Myth 4 – You will have to divest yourself from other business interests.

Of course. Interbrand have consistently ranked McDonald’s amongst the top 10 most valuable global brands and to keep it that way, we need your full attention.

Myth 5 – You will have to relocate.

Potentially. We have UK-wide opportunities and will always strive to place you in the right community for you and your business.

Myth 6 – You will have to pay ongoing fees.

True. You’ll pay monthly percentage fee based on the sales and profitability (usually between 10% and 18%), plus 5% service fees for the use of the McDonald’s system.

Myth 7 – You will spend 4.5% of your sales on advertising

Currently, yes. We offer extensive marketing and advertising support through our high-profile campaigns in the UK. In fact, we’re a top 10 UK advertiser2. To keep our messaging at the front of our customers’ minds, each restaurant is currently required to contribute 4.5% of net sales. You get a real say in it, too. As a franchisee, you’ll approve our annual marketing plan.

2*According to the Nielson Ad Dynamix report for the period January - August 2015. Measured in terms of advertising spend.